Getting media attention for your business is as important as purchasing ad space in a magazine, creating a radio or television commercial or buying space on a billboard. When people perceive advertising, they are aware that what they are seeing/hearing/reading has been formulated by the provider of the product or service. Unlike an advertisement, when a consumer reads about your product or service in a magazine, newspaper or blog, or sees it on the news, [...]

“Public relations is the practice of managing the communication between an organization and its publics.  Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment,” (Wikipedia). Through public relations, small business owners can raise awareness of their businesses, manage and react to crises and develop their business’s public image.  Small business owners can choose to work with a P.R. company [...]