November conjures up images of pumpkins, changing foliage, turkey, and of course, Thanksgiving. Whatever business relation exists with this particular month orbits around Black Friday and Cyber Monday, two of the biggest shopping events of the year. However, November brings more opportunities to small business in America thanks to Small Business Saturday. Held on the 26th, this event aims to raise awareness for independent business, prompting people to “shop small.” The event has its own [...]

It looks like Google has done it again. Their maps have neat features, like business searches with reviews included and street views. Now, the minds behind the web colossus have come up with a new feature that allows users to see the inside of a business. With a 360 view of the restaurant/retailer/salon/etc, customers can avoid nasty surprises when they visit a new place. Do you prefer eating sitting down? This feature will allow you [...]

“My business may be small, but my story isn’t.” So says the tagline to Google’s “My Business Story” contest. It gives small business owners a chance to not only advertise their business, but also to explore their creative side. Google partnered with American Express to urge entrepreneurs to shoot a video telling the story of how they started their businesses and how they are doing today. Using a digital camera, anyone can upload their clips [...]

Has your business received an award or special mention somewhere? Brag about it. It is always beneficial to toot your own horn when it comes to marketing, branding, and reaching new customers. Being recognized by an organization outside of your network shows not only quality, but also gives your business credibility. Think of awards/mentions/endorsements/grants as badges of honor. These are worthy of being displayed in a highly visible place, whether that is on a webpage, [...]

“Formal education will make you a living; self education will make you a fortune,” said Jim Rohn, famed entrepreneur and business speaker. The “Get Motivated” seminars can provide these two types of education to help businesspeople across America. Get Motivated is a series of lectures taking place in different cities, featuring first-rate speakers like former Mayor of New York Rudy Giuliani, comedian Bill Cosby, General Colin Powell, and famed quarterback Joe Montana, to name a [...]