Advertising is an important part of running a business.  “[It] is a form of communication used to influence individuals to purchase products or services…” (Wikipedia).  Most small business owners choose tried and true advertising methods, i.e. newspapers, local magazines, radio, television and/or internet.  Still, there are other effective methods of advertising, which are both creative and fun. Sign Spinning Have you ever been driving down the street and on the corner, you see a guy [...]

“Public relations is the practice of managing the communication between an organization and its publics.  Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment,” (Wikipedia). Through public relations, small business owners can raise awareness of their businesses, manage and react to crises and develop their business’s public image.  Small business owners can choose to work with a P.R. company [...]

“Advertising is a form of commercial mass communication designed to promote the sale of a product or service…” (Encyclopedia Encarta).  Advertising is a critical part of running a small business.  It goes past raising awareness of a business, product and/or service, as its purpose is to ultimately, get the consumer to make the purchase. According to Microsoft Small Business Center’s Steve Strauss, there are six steps that a small business owner should take, when creating [...]