“My business may be small, but my story isn’t.” So says the tagline to Google’s “My Business Story” contest. It gives small business owners a chance to not only advertise their business, but also to explore their creative side. Google partnered with American Express to urge entrepreneurs to shoot a video telling the story of how they started their businesses and how they are doing today. Using a digital camera, anyone can upload their clips [...]

Has your business received an award or special mention somewhere? Brag about it. It is always beneficial to toot your own horn when it comes to marketing, branding, and reaching new customers. Being recognized by an organization outside of your network shows not only quality, but also gives your business credibility. Think of awards/mentions/endorsements/grants as badges of honor. These are worthy of being displayed in a highly visible place, whether that is on a webpage, [...]

A headline on the National Restaurant Association website reads in big bold letters, “The restaurant industry is fast-paced and ever changing.” Like many other industries, the Internet has affected the way that restaurants operate and advertise. Besides being listed on sites like Yelp and Google Maps (which has turned into a major player in the yellow pages game), having a menu online is one of the essential steps in being found and attracting more customers. [...]

If you own a computer or watch a comedy show like Tosh.O, you have probably seen this video before. This furniture store owner from Alabama was completely unknown until his low-budget but catchy commercial hit the Internet. Once it did, it caught on like fire and was featured on shows like The Ellen DeGeneres Show, Family Guy spin-off The Cleveland Show, and countless web articles and remix videos. There’s also the swearing Winnebago dealer, whose [...]

There probably isn’t anyone who could not recognize the mighty golden arches as they drive down the road. These arches are synonymous with one of the largest fast food restaurants in the world, McDonald’s. And not too long ago, Pepsi received a widespread backlash from their “new and improved” logo, the design of which was mocked around the web. The insurance company Aflac recently started a campaign to look for their company mascot’s new voice. [...]