A headline on the National Restaurant Association website reads in big bold letters, “The restaurant industry is fast-paced and ever changing.” Like many other industries, the Internet has affected the way that restaurants operate and advertise. Besides being listed on sites like Yelp and Google Maps (which has turned into a major player in the yellow pages game), having a menu online is one of the essential steps in being found and attracting more customers. [...]

Owners of big and small business spend a good amount of time branding their products/services. So when a company’s name is synonymous with a certain service, why would anyone change either part of  the equation? Whether someone decides to change a business’ name or to change its staple product, change can be a risky move. Remember when Pepsi was the butt of several jokes because of its convoluted and far-fetched logo redesign? The saying goes [...]

“Game theory” sounds like something involving Nintendo or PlayStation, but it’s a branch of mathematics that is used to measure competitive situations and help predict outcomes. Game theory software has been developed to predict likely courses of action in elections, stocks, and negotiations. This is where it gets interesting for small business owners. Game theory software can help entrepreneurs explore different scenarios, whether they are looking to expand, purchase a new business, or sell their [...]

Online shopping has become a favorite for American consumers, who can rely on various sites like eBay and Amazon to get the things they want at competitive prices. There are also a slew of sites that specialize in selling everything from books to cars to medical supplies. Is there anything that can’t be sold online? One would think that in order to purchase a business, one would have to jump through several hoops, including finding [...]

Our previous post listed some unique holidays taking place in September, such as National Cream-Filled Donut Day and International “Talk Like a Pirate Day” (September 19th). But this month offers more than zany observances. Case in point: Business Women’s Day on Thursday 22nd. This date marks the creation of the American Business Women’s Association (ABWA) by Hilary A. Bufton Jr. in 1949. Do not be fooled by the name: Hilary was a businessman. He founded [...]