Browsing articles from "August, 2011"
Aug
31
2011

HP Tablet Hoopla is Genius Marketing

sold out

Tablets are the latest craze in portable electronics, with  people paying as much as $699.00 for a 64 GB gizmo (prices depend on brand and capacity). But with already so many portable computing items like smartphones and increasingly light laptops, the tablet seems nothing more than a money-making strategy. I wasn’t so for Hewlett-Packard, unfortunately, who after slumping sales decided to focus on software development rather than manufacturing electronics. Poor sales of their version of [...]

Aug
26
2011

Social Media For Customer Service

customer service

Customers are the key to success for a small business, so naturally, you want to keep them coming. It might be easier to attract new customers than to build a loyal following or have an army of “regulars.” So what keeps customers coming back? Either a good product or excellent customer service. This is where social media comes into play. Thanks to social networks, it is easier than ever to reach (and be reached by) [...]

Aug
23
2011

Preparing Businesses For Hurricane Irene

hurricane irene map

Hurricane Irene is passing through the Dominican Republic, and approaching US coasts quickly. The National Weather Service has predicted that the hurricane will likely reach the southern portion of Florida by the end of this week. Are small businesses preparing for possible damage by the storm? Hurricane Irene is creating winds of up to 100 miles per hour, and could reach a category 4 when it reaches US coasts. Florida residents are preparing by stocking [...]

Aug
22
2011

Small Businesses that Made it Big With SBA Loans

sba 100 grid

The financial panorama has been bleak lately, with a rising national debt, rising costs, and tighter loan policies. Perhaps in an effort to prove its usefulness, the Small Business Administration (SBA) has published a list of successful companies that started off with an SBA loan. These companies encompass vastly different industries, from courier services to IT to biotechnology, and there are more than a few names that you might recognize. In the computer software field, [...]

Aug
18
2011

Reverse Celebrity Endorsement

AF Situation

Celebrities make a good portion of their revenue by endorsing different products or services. Some, like Charlize Theron and Dior, form high-end partnerships, while others fall quite lower in the spectrum. A prime example of the latter occurrence is brought every day by reality TV. Whether it is Jersey Shore, The Real Housewives, or Keeping up with the Kardashians, there is always some product being peddled. Brands don’t seem to mind the exposure. Until now. [...]

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