31
2011
HP Tablet Hoopla is Genius Marketing
Tablets are the latest craze in portable electronics, with people paying as much as $699.00 for a 64 GB gizmo (prices depend on brand and capacity). But with already so many portable computing items like smartphones and increasingly light laptops, the tablet seems nothing more than a money-making strategy. I wasn’t so for Hewlett-Packard, unfortunately, who after slumping sales decided to focus on software development rather than manufacturing electronics. Poor sales of their version of [...]
26
2011
Social Media For Customer Service
Customers are the key to success for a small business, so naturally, you want to keep them coming. It might be easier to attract new customers than to build a loyal following or have an army of “regulars.” So what keeps customers coming back? Either a good product or excellent customer service. This is where social media comes into play. Thanks to social networks, it is easier than ever to reach (and be reached by) [...]
23
2011
Preparing Businesses For Hurricane Irene
Hurricane Irene is passing through the Dominican Republic, and approaching US coasts quickly. The National Weather Service has predicted that the hurricane will likely reach the southern portion of Florida by the end of this week. Are small businesses preparing for possible damage by the storm? Hurricane Irene is creating winds of up to 100 miles per hour, and could reach a category 4 when it reaches US coasts. Florida residents are preparing by stocking [...]
22
2011
Small Businesses that Made it Big With SBA Loans
The financial panorama has been bleak lately, with a rising national debt, rising costs, and tighter loan policies. Perhaps in an effort to prove its usefulness, the Small Business Administration (SBA) has published a list of successful companies that started off with an SBA loan. These companies encompass vastly different industries, from courier services to IT to biotechnology, and there are more than a few names that you might recognize. In the computer software field, [...]
18
2011
Reverse Celebrity Endorsement
Celebrities make a good portion of their revenue by endorsing different products or services. Some, like Charlize Theron and Dior, form high-end partnerships, while others fall quite lower in the spectrum. A prime example of the latter occurrence is brought every day by reality TV. Whether it is Jersey Shore, The Real Housewives, or Keeping up with the Kardashians, there is always some product being peddled. Brands don’t seem to mind the exposure. Until now. [...]


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