Capitalizing on the Casey Anthony Trial

An article by Cecilia Camps    1 Comment

The Casey Anthony trial has been picking up lots of media attention lately due to the trial, which is starting now in the Orlando, FL area. Jury members are currently being picked by the defense, but it’s proving to be a time-consuming and complex task. The case has been surrounded by media attention since Caylee Anthony was reported missing in 2008.

Meanwhile, plenty of small entrepreneurs are seeing a great opportunity to capitalize on the controversy. From t-shirts to voodoo dolls, many are selling homemade products either supporting or (more often) demonizing Anthony.

I Can’t Believe They Invented It!

• T-Shirts: People are posting t-shirts on eBay with a print of Casey Anthony’s face with drawn-on devil horns and the word “guilty.” You can get yours for only $14.95. Zazzle also features a shirt with “Zanny the Imagi-Nanny,” a reference to the nonexistent nanny accused of kidnapping Caylee. There are more offensive t-shirts that we won’t show here, but you get the idea.
• Magnets: Zazzle offers a magnet with a picture of Casey bending over a toilet giving a peace sign, with a thought bubble that reads “Hey! I’m a victim, ya know?”
• Voodoo Dolls: If you are into that sort of thing, you can purchase a Casey Anthony voodoo doll, made of straw, black fabric, and a cutout of Casey’s face.
• Book: Amazon carries Diane Fanning’s book, “Mommy’s Little Girl,” which chronicles the life and events that lead to the current trial. The book focuses on the lies that Anthony told the police, her family, and her friends, and offers theories on what might have happened to Caylee.

Background on the Casey Anthony Case:

Casey Anthony is a 25 year-old woman from Orlando, FL, who is accused of killing her 2-year old daughter Caylee. Initially, Caylee was reported missing by her grandparents, George and Cindy Anthony, who grew worried upon not seeing their granddaughter for a month. Casey was giving them excuses such as “she is staying with the nanny,” “we are going to the beach,” and “I’m too busy.” Anthony’s car was impounded and a “decomposing smell” was noticed on the trunk. Although it only had a small trash bag, people close to the Anthonys became concerned. Caylee was finally reported missing. Her body was found in a wooded area close to the Anthony home in 2008, but due to decomposition, the cause of death could not be determined.

Caylee’s mother, Casey, became the primary suspect in the murder. Her reluctance to report the disappearance, false statements given to the authorities, and pictures of her partying while her daughter was missing painted the picture of a remorseless killer rather than one of a concerned mother.