24
2010
New Small Business Facts
An article by admin 
As a business owner, it’s always a good idea to stay abreast on small business facts and statistics. This information is not just enlightening and entertaining, it can be used to help you improve your small business as well. That said, a recent survey conducted by Forbes Insight and Key Bank’s Key4Woman, brings some interesting facts to light.
In this survey, 320 women business owners were surveyed to see how they are coming out of the recession and to gauge their attitudes toward customer service. Here’s what was discovered:
- 80 percent of respondents said they have never tried a frequent buyer program.
- 77 percent said they have never tried a rewards program.
- 49 percent said they don’t keep track of customers’ purchase activity and volume, which could be used to reward regular customers and suggest appropriate products/services.
- Only a third of respondents produce a customer newsletter and/or e-newsletter.
- More than 60 percent said that they don’t track social media to find out what they’re customers are saying about them.
- 24 percent of the women said they weren’t using any type of social media to engage with them.
- 25 percent said they didn’t have a website.
Based on this information many women small business owners may be able to benefit from getting more involved in social media to engage customers.
The following blog posts offer information on building up your social media presence.
