26
2009
The Morning After
An article by admin 
As a retail store owner, the morning after Christmas can be just as hectic as the weeks leading towards it. Unsatisfied gift recipients hit the stores in hopes of exchanging unwanted gifts for something they can enjoy and deal-hunting shoppers scavenge the racks for the biggest discounts.
Now is the time to focus on enticing your post-holiday shoppers, providing them with an excellent post-holiday shopping experience and making sure that your leftover holiday inventory gets sold.
Reeling in Post Holiday Shoppers
Every large retail store is going to be touting huge sales and discounts with commercials, online ads and gigantic signs. Therefore, as a small business owner, you must take a different approach to get shoppers into your stores.
Ideas
- Unveil new items early
- Offer gifts with purchases
- Extend your return/exchange policy
Providing a Great Shopping Experience
- Focus on customer service
- Keep a clean store (increased traffic can cause your store to become messier faster)
Selling Inventory
The Wall Street Journal offers excellent advice on selling excess holiday merchandise. They advise storeowners to:
- Sell inventory through a consignment outfit
- Sell to a liquidator
- Utilize online marketplaces
