Holiday Online Sales Jumped 5% This Year

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According to comScore Inc.; online sales grew 5% this season compared to the last holiday season. The growth is attributed to a continued increase in the number of people who are feeling more comfortable with purchasing items online.

Online sales from November 1^st through December 24^th reached about $27 billion. Because this holiday season had 1 more shopping day than last year; the adjusted growth was about 3.5%.

This increase comes after last year’s relatively dismal performance which saw a 3% decline as a direct result of the recession.

“The season featured a strong start as a result of early retailer promotions and a very strong finish helped by the snow storms that occurred the weekend of Dec. 19-20, retailers’ willingness to offer free shipping later in the season and consumers’ confidence in expedited shipping arriving in time,” according to comScore Chairman Gian Fulgoni.

He went on to say that those retailers who had the foresight to take advantage of social-network marketing were clear winners this year along with those had aggressive marketing campaigns and offered free shipping.

Electronics saw the most online sales growth which saw a more than 20% increase over last year’s figures.