Advertising Your Business

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“Advertising is a form of commercial mass communication designed to promote the sale of a product or service…” (Encyclopedia Encarta).  Advertising is a critical part of running a small business.  It goes past raising awareness of a business, product and/or service, as its purpose is to ultimately, get the consumer to make the purchase.

According to Microsoft Small Business Center’s Steve Strauss, there are six steps that a small business owner should take, when creating an advertisement.

These include:

• Brainstorming
• Budgeting
• Choosing the Right Medium
• Creating the Ad
• Testing the Ad
• Rolling it Out

Of course, there are various ways to advertise a small business and its products and services.  And as mentioned above, it is important to choose the right medium for your particular advertisement.

Coupons/Sales/Promotions

Coupons, sales and promotions can serve as a treat for your existing customers and they can also bring in new customers to your business.  “According to Google, searches for the keyword ‘coupon’ have grown 257 percent since January of 2004,” as stated on the Practical E-commerce Solutions website.  These shoppers may be simply looking for a good deal and if you offer a coupon or have a sale, you can be the one to give it to them.

Radio, TV and Print Ads

With radio TV and print ads, you can reach your desired demographic by placing your ads on the radio and television stations that your target audience generally listens to and watches.  You can also choose magazines, newspapers, etc. that your audience generally reads as well.  Since magazines and newspapers are portable, an ad in a single newspaper or magazine can potentially reach multiple consumers.

Web Ads

It can be very easy to reach your desired target audience with web ads.  With social networking sites like MySpace and Facebook, you can potentially reach the exact demographic that you are interested in advertising to.  Web ads are also very useful because the consumer can be directed to your website with the click of a mouse where he/she can purchase your product and/or service.

If you need business cash to advertise your business, contact us and we could offer you a business cash advance of up to $500,000.